![]() ![]() ![]() The writer took the first ten comments she found in the online shop as her data by taking notes of the conversation every day until she could collect the target number of the conversations. The data are the first ten comments uttered by sellers to the customers in each shop (the seller’s response to the customer’s comment in the online shop’s Facebook photo). The instrument in this research was the writer herself because she was the one who collected and analyzed the data. As stated by Turkle, cyberspace is self-consciously reflexive space, an arena where ‘you are who you pretend to be’ (as cited in Cavanagh, 2007, p.120). People in online communication sometimes do not use their real identity. The writer did it since the real identity in the online world is difficult to identify. For the customers, the writer assumed all customers in shops which sell merchandises for teenagers are female teenagers (teenagers until early 20 years old) and all customers in shops which sell baby stuffs are young mothers. To collect the data, the writer chose four online for female teenage customers and four online shops for young mother customers. ![]()
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